Immersive Insights

Developer Brendan Hutchins shares his thoughts after playing Cubism, a 3D puzzle building VR game for the Meta Quest 2, Meta Quest Pro, and Meta Quest 3. Check out his review of Cubism for his insights into what makes the game addicting.

Developer Brendan Hutchins shares his experience playing Puzzling Places, a puzzle VR game for the Oculus Quest and Oculus Go. Check out his in-depth review of Puzzling Places for his insights into what makes the game work, and what could be done better.

Developer Brendan Hutchins shares his experience playing Bait!, a fishing VR game for the Meta Quest and Oculus Go. Check out his in-depth review of Bait! for his insights into what makes the game work, and what could be done better.

Are you considering launching an app and can’t decide whether to use custom or semi-custom development?

VR filmmaker Patricia Díaz shares her personal experiences with the filmmaking industry in Latin America. Learn about storytelling and cinematography techniques involved in VR filmmaking from an expert in the industry, as well as insights into the past and future of immersive storytelling in Latam.

Immersive audio combines both static and dynamic mixes into one experience, and it is the sound designer’s job to decide whether to spatialize each sound. When in doubt, it’s best to spatialize sounds in VR. However, there are some elements such as background music, narration voice over, and some UI elements that may not want to spatialize. No matter the case, there are many tools out there to create immersive sound design.

Application maintenance is often necessary to prevent downtime, fix bugs, and keep your app up-to-date with new hardware, OS, and security protocol versions. If you want an app people love to use, you have to plan for app maintenance and budget accordingly. 

Interested in improving sustained attention, hand-eye coordination, and working memory? Gaming might be for you! While discussion around the influence of games often focuses on violence and the occult, the data actually points to many benefits enjoyed by gamers.

When Steve Jobs announced the first iPhone in 2007, he said, “Today Apple is going to reinvent the phone.” Although its sales certainly spelled success, not everyone was convinced by Apple’s promise to change the world with its device.

Gamification is the addition of gameplay elements such as goals, rules, and activities to a task with the hope of increasing engagement. But what does it look like in action, and how can gamification be applied to a learning resource in a way that actually improves results?

Digital therapeutics are essentially apps that can be prescribed to patients as a treatment. Those approved by the FDA so far include a VR app for chronic pain reduction, a mobile app for addiction recovery, and a gamified app aimed at improving attention function in neurodivergent children.

We recently completed a migration from Vuforia AR to Unity’s AR Foundation on a popular medical device training app. Our senior developer pulled together lessons learned to share for those going on a similar journey.

In the world of virtual reality, health and safety is a top priority for creators and the number one concern for consumers. Is VR safe to use? Can VR cause motion sickness? Can VR damage your eyes? While it’s true staring too long at a VR screen can result in headaches, eye strain, and discomfort, there are countermeasures you can take to alleviate VR motion sickness and other unhappy symptoms.

Are your corporate training sessions relying on slide deck lectures and repetitive training videos? Can your team members put it to the side of their monitor and nod along while actually checking their e-mail? Have you yourself done the same? Maybe it’s time for a tactical change when it comes to sharing important information and teaching valuable lessons.

Augmented reality has evolved well past the “It’s cool because it’s new” stage. Customers and users are seeking real value and utility. Ask yourself these 5 questions to ensure your organization is pursing this space in the right way.

Augmented reality has evolved well past the “It’s cool because it’s new” stage. Customers and users are seeking real value and utility. Ask yourself these 5 questions to ensure your organization is pursing this space in the right way.