About Brain Spice

ALWAYS STRIVING

Values

Diversity

We value diversity as a strength. Our team consists of the brightest minds at the intersection of art, technology, storytelling, and strategy, and our diverse backgrounds help us to see problems and their potential solutions from every angle.

Feedback

As a driven group of candid collaborators, we utilize an internal feedback and continuous revision process that pushes us to iterate and improve our work from concept to delivery.

Curiosity

Artistic and intellectual curiosity are cornerstones of our business. We actively share experiments and collectively explore new techniques and stretch our skills.

Fun

We are all born gamers, and playing is the most natural way to learn. Our team harnesses the power of gamification to connect a sense of joy, wonder, and achievement to our products and services.

COMPANY HISTORY

Who are we and how did we get here?

Brain Spice is a woman-owned, neurodivergent-owned small business based in New Orleans, Louisiana - but we didn't start out that way.

Read on about the winding road that led us to where we are now - with recurring themes of emerging technology, creativity, innovation, and product development.

2011

Matt Udvari, filmmaker, technologist, and former AAA game designer founded the firm as Part Time Evil, LLC (PTE) .

In early days, PTE was a small team in Austin, Texas building mobile games and experimenting with 360 video and virtual reality when both were brand new to the market.
2012 - 2018

The team took on consulting work and for-hire projects in innovative technological spaces as demand grew and the consumer mobile gaming field became crowded.

PTE created and maintained immersive, animated, 3D, and gamified products and experiences across all app stores and hardware devices to meet client needs, with a focus on emerging technologies and storytelling.
2019

PTE was approached and hired by a variety of clients in the healthcare and R&D space, including a global pharmaceutical company and multiple university research departments.

PTE utilized an empathy-based and human-centered design approach to product development. The most successful products often include elements of behavioral and psychological analysis, behavior modification, education, and motivation assisted by gamification.
2020 - 2022

Udvari spun off a technology company focused on automating 3D real-time animation and brought in Molly Roux, an engineer, artist, and previous management consultant to lead PTE.

In the following years, PTE had several digital therapeutic and mobile health successes, including a mobile AR training application localized to app stores in 16 countries, a suite of VR applications aimed at adolescent trauma response and emotion regulation, and several smoking-cessation and alcohol-use reduction mobile apps that continue to be evaluated in research studies.
2023 - Present

On January 1, 2023, the ownership transition became complete as Roux purchased 100% of the company from Udvari.

Building on the experience the team had working with research institutions and commercial product development, we began offering additional services in this space.

Finally, a rebrand to Brain Spice Labs was completed better reflect our ongoing work in emerging technology, innovation facilitation, research commercialization, and product development.